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Last update: Švecová Lenka doc. Ing. Ph.D. (09.02.2021)
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Last update: Švecová Lenka doc. Ing. Ph.D. (09.02.2021)
1. FOTR, J., VACÍK, E., ŠPAČEK, M., SOUČEK, I., Úspěšná realizace strategie a strategického plánu, 2017, Praha, Grada Publishing, ISBN 978-80-271-0434-5 2. KAPLAN, R., - NORTON, D.: Balanced Scorecard. Praha, Management Press, 2000, ISBN 80-7261-124-0 3. KAPLAN, R., - NORTON, D.: Strategy Maps. Boston, Harvard Business School Publishing, 2004, ISBN 1-59139-134-2 4. KAPLAN, R., - NORTON, D.: The Execution Premium. Boston, Harvard Business School Publishing, 2001, ISBN 978-1-4221-2116-0 5. HORVÁTH & PARTNERS: Balanced Scorecard v praxi, 1. vydání. Praha, Profess Consulting s.r.o., 2002, ISBN 80-7259-018-9 6.ŠAŠEK, P., VACÍK, E.: Rozšíření využití metodiky Balanced Scorecard v řízení výkonnosti organizací veřejné správy, ZČU v Plzni, 2011, ISBN 978-80-261-0078-2 |
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Last update: Švecová Lenka doc. Ing. Ph.D. (09.02.2021)
Condition for winning the credit is separate project elaboration and its acceptation. The sense of the project is proving the right application of gained theoretical knowledge into practice. Student elaborates his project on the background of chosen real organization.
Description of the topic is "Business plan implementation based on the Balanced Scorecard methodology":
After refusal it is possible to carry out once a revision of the project.
The exam can be performed only after previous winning a credit. The exam is as combined, the first part forms written test consisting of 5 questions containing the theory of the subject gone through the lessons. Second part of the exam is oral discussion concerning the topics of Balanced Scorecard and its right application into practice. |
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Last update: Švecová Lenka doc. Ing. Ph.D. (09.02.2021)
1. Introduction into the subject, determination of strategy formulation to strategy implementation transformation 2. Strategy implementation, strategy work up process into necessary components for effective strategy implementation 3. Balanced Scorecard, model´s substance, historical aspects, current form of the model 4. Balanced Scorecard principles, perspectives, indicators, goals 5. Strategic maps, their substance and content 6. Financial perspective, relation to other perspectives 7. Customer perspective, relation to other perspectives 8. Internal process perspective, relation to other perspectives 9. Internal potential perspective, relation to other perspectives 10. Profile strategies (low-cost strategy, strategy of best product, customization strategy, Lock-in strategy 11. Balanced Scorecard implementation into organization´s development plans 12. Strategic maps, construction, Story of Strategy 13. Balanced Scorecard in organization´s management 14. Use of Balanced Scorecard in non-profit organizations and public sector |
Teaching methods | ||||
Activity | Credits | Hours | ||
Obhajoba individuálního projektu | 0.1 | 2 | ||
Účast na přednáškách | 1 | 28 | ||
Příprava na přednášky, semináře, laboratoře, exkurzi nebo praxi | 1.5 | 42 | ||
Práce na individuálním projektu | 1.4 | 40 | ||
Příprava na zkoušku a její absolvování | 1 | 28 | ||
Účast na seminářích | 1 | 28 | ||
6 / 6 | 168 / 168 |