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Last update: Botek Marek Ing. Mgr. Ph.D. (20.01.2020)
R: Olins, W.: Corporate Identity. Thames & Hudson 1989. R: Olins, W.: On Brand. Thames & Hudson 2004. A: Wheeler, A.: Designing Brand Identity: An Essential Guide for the Whole Branding Team. |
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Last update: Botek Marek Ing. Mgr. Ph.D. (20.01.2020)
1. Positioning. Brand management as a marketing tool. 2. Branding - communication tools. 3. Corporate identity a corporate design 4. Brand management, strategy of brand management.. 5. Value of brands. 6. Case studies - economic, social, environmental aspects of the design communication. 7. Visual aspects, codification and implementation, design of manuals. 8. Brand management and social networks. 9. Design as tool of competitiveness. Role of design in Industry 4.0. 10. Design implementation, trends, technology. 11. Social responsibility of designers. 12. Tradition and innovation in design, redesign, styling. 13. Typography and design. 14. Copyright in creative industries.
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Last update: Botek Marek Ing. Mgr. Ph.D. (20.01.2020)
Seminární práce na individuálně zadané téma a její obhajoba (Zk.) |
| Teaching methods | ||||
| Activity | Credits | Hours | ||
| Obhajoba individuálního projektu | 0.4 | 10 | ||
| Účast na přednáškách | 1 | 28 | ||
| Práce na individuálním projektu | 1 | 28 | ||
| Příprava na zkoušku a její absolvování | 0.6 | 18 | ||
| 3 / 3 | 84 / 84 | |||