SubjectsSubjects(version: 882)
Course, academic year 2020/2021
Design and Brand Management - AB501023
Title: Design and Brand Management
Guaranteed by: Department of Economics and Management (837)
Actual: from 2020
Semester: summer
Points: summer s.:3
E-Credits: summer s.:3
Examination process: summer s.:
Hours per week, examination: summer s.:2/0 Ex [hours/week]
Capacity: unlimited / unknown (unknown)
Min. number of students: unlimited
Language: English
Teaching methods: full-time
For type: Bachelor's
Note: course can be enrolled in outside the study plan
enabled for web enrollment
Guarantor: Štěpánek Petr Ing. arch. Ph.D.
Is interchangeable with: B501023
Last update: Botek Marek Mgr. Ing. Ph.D. (20.01.2020)

R: Olins, W.: Corporate Identity. Thames & Hudson 1989.

R: Olins, W.: On Brand. Thames & Hudson 2004.

A: Wheeler, A.: Designing Brand Identity: An Essential Guide for the Whole Branding Team.

Last update: Botek Marek Mgr. Ing. Ph.D. (20.01.2020)

1. Positioning. Brand management as a marketing tool.

2. Branding - communication tools.

3. Corporate identity a corporate design

4. Brand management, strategy of brand management..

5. Value of brands.

6. Case studies - economic, social, environmental aspects of the design communication.

7. Visual aspects, codification and implementation, design of manuals.

8. Brand management and social networks.

9. Design as tool of competitiveness. Role of design in Industry 4.0.

10. Design implementation, trends, technology.

11. Social responsibility of designers.

12. Tradition and innovation in design, redesign, styling.

13. Typography and design.

14. Copyright in creative industries.

Course completion requirements -
Last update: Botek Marek Mgr. Ing. Ph.D. (20.01.2020)

Seminární práce na individuálně zadané téma a její obhajoba (Zk.)