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Requirements for a semester: active participation at the course, developing a business plan in teams. Requirements for an exam: defence of the developed business plan and oral exam. Last update: Švecová Lenka (11.12.2021)
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R: MCKEEVER, Mike P. How to write a business plan. Nolo, 2018. R: VOLBERDA, Henk; VAN DEN BOSCH, Frans AJ; HEIJ, Kevin. Reinventing business models: How firms cope with disruption. Oxford University Press, 2018. A: SPENDER, J.-C. Business strategy: Managing uncertainty, opportunity, and enterprise. Oxford University Press, 2014. A: SAHLMAN, William Andrews. How to write a great business plan. Harvard Business Press, 2008. A: BERRY, Tim. The plan-as-you-go business plan. Entrepreneur Press, 2008. A: ABRAMS RHONDA, M. The Successful Business Plan. Secrets and Strategies. 2003. Last update: Scholleová Hana (16.12.2021)
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1. Own business vs. employment, entrepreneurship as a life-style 2. Life-cycle of enterprises and its critical stages, start-up, small and medium-sized enterprises, big companies 3. Characteristics of family businesses 4. Business plan, its purpose and types, its connections to other types of documents 5. Diverse recipients of business plans, how to write a business plan according to recipient’s requirements 6. Business objectives, analyses of external and internal environment, use of relevant information 7. Strategy and marketing, organising work-flow, processes, and organisational structure 8. Investment budget and resources to finance it 9. Calculations and scenarios, financial plan 10. Financial analysis and evaluating the effectiveness of business plan, risks and their management 11. Attracting investors, elevator pitch, resumé and presentation of business plan 12. Evaluating business plans from investors’ perspective 13. Personal features of entrepreneurs, approaches to build successful business 14. Current trends, industry 4.0, cross-sectoral cooperation, triple/quadruple helix, etc. Last update: Švecová Lenka (11.12.2021)
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Students will be able to characterise the conditions and entrepreneurial trends in the 21st century,evaluate a new business idea and develop a business plan (to select and use relevant information and methods to develop business plans, analyse risks and their impact on the feasibility of business plans). Last update: Švecová Lenka (11.12.2021)
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