SubjectsSubjects(version: 887)
Course, academic year 2020/2021
  
Business English 1b - AB501051
Title: Business English 1b
Guaranteed by: Department of Economics and Management (837)
Actual: from 2020
Semester: winter
Points: winter s.:3
E-Credits: winter s.:3
Examination process: winter s.:
Hours per week, examination: winter s.:0/2 MC [hours/week]
Capacity: unknown / unknown (unknown)
Min. number of students: unlimited
Language: English
Teaching methods: full-time
Level:  
For type:  
Note: course can be enrolled in outside the study plan
enabled for web enrollment
Guarantor: Hřebačková Monika PhDr.
This subject contains the following additional online materials
Annotation
Last update: Hřebačková Monika PhDr. (09.02.2021)
The course is designed to prepare students to use English in the present and future work situations. Students will develop English skills with a focus on business contexts and environments, and they will learn lexis that is used regularly in the world of international business and impacts intercultural communication. The course will help practice and enrich communication skills, encourage students to use word partnerships, a wide variety of grammar functions in different modes, read texts critically, and widen their experience. The topics include brand management, business travel, and meeting management, etc. Language functions focus on planning arrangements, chairing a meeting/debate, requesting, and complaining. Knowledge will be transferred through speaking practice, fortifying exercises role-plays as well as listening and reading comprehension, case studies, and short pieces of business-oriented writing. Course objectives Students will be able to: • Develop skills to deal with people in everyday business situations • Increase their knowledge of key business concepts worldwide • Write and read business agendas, e-mails, memos, minutes, and reports • Expand vocabulary related to general business situations • Develop confidence to deal with people and basic issues in the business world • Express business concepts by reformulating them in their own words while summarising • Identify differences and similarities between doing business in Europe and in other countries • Develop an understanding of how culture impacts everyday dealings in the business environment.
Literature
Last update: Hřebačková Monika PhDr. (09.02.2021)

Primary literature

Cotton, D., Falvey, D., Kent, S. Market Leader, Intermediate, 3rd. Ed. (Pearson)

Class handouts

Secondary literature

Emmerson, Paul. Business Vocabulary Builder (MacMillan).

Emmerson, Paul. Business Grammar Builder, 2nd Ed. (MacMillan).

Simon, Sweeney. English for Business Communication. (Cambridge University Press). Dooley, Jenny; Evans, Virginia. Grammarway 3 (Express Publishing). https://tsufacultyoflaw.files.wordpress.com/2016/08/grammarway3-withanswers1.pdf Desmond, A. Gilling. The Essential Handbook For Business Writing. (Greenlink Consulting) https://www.academia.edu/31717020/The_Essential_Handbook_For_Business_W riting

Requirements to the exam
Last update: Hřebačková Monika PhDr. (09.02.2021)

A course portfolio

Syllabus
Last update: Hřebačková Monika PhDr. (09.02.2021)

1. Course overview, presenting yourself

2. The Business World

3. Products, markets, and marketing 2

4. Brands and building the brand loyalty

5. Business Vocabulary Builder: Word combinations

6. Taking part in meetings

7. Meetings: Listening practice, taking minutes

8. Roleplay

9. Case Study: Hudson Corporation, building a brand

10. Case study writing task

11. Business travel, retaining key clients

12. Reading bank: text analysis, word patterns

13. Writing task: A summary

14. Revision

Course completion requirements
Last update: Hřebačková Monika PhDr. (09.02.2021)

Students can receive credit for the course if they:

1) Meet course attendance requirements

2) Submit a complete Course Portfolio

 
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