SubjectsSubjects(version: 950)
Course, academic year 2023/2024
Corporate Social Responsibility - AB501073
Title: Corporate Social Responsibility
Guaranteed by: Department of Economics and Management (837)
Faculty: Central University Departments of UCT Prague
Actual: from 2022 to 2023
Semester: both
Points: 6
E-Credits: 6
Examination process:
Hours per week, examination: 2/2, C+Ex [HT]
Capacity: winter:unknown / unknown (unknown)
summer:unknown / unknown (unknown)
Min. number of students: unlimited
Language: English
Teaching methods: full-time
Teaching methods: full-time
For type: Master's (post-Bachelor)
Note: course can be enrolled in outside the study plan
enabled for web enrollment
you can enroll for the course in winter and in summer semester
Guarantor: Charvátová Dagmar Ing. Ph.D.
Annotation -
Last update: Charvátová Dagmar Ing. Ph.D. (14.09.2023)
The course deals with the CSR concepts, their theoretical background, and practices used in their governance in the context of sustainable development. The positions of non-governmental organizations in society are a significant point in group discussion as it characterizes stakeholders' roles in creating CSR projects. The course describes the CSR strategies, their implementation, CSR management, and certification methods. Attention gives to measuring sustainable corporate development, CSR projects, and their relations to business performance.
Literature -
Last update: Charvátová Dagmar Ing. Ph.D. (14.09.2023)

R: Caroll, A.B. (2016). Carroll´s pyramid of CSR: taking another look. International Journal of Corporate Social Responsibility, 1(3), 8 p.

R: Jimenez, G.C., and Pulos, E. Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy. SUNY Fashion Institute of Technology. Open Suny Textbooks, 2016. [cit. 2020-02-12]. Retrieved from .

R: Stangis, D., and Valvoda Smith, K.The Executive’s Guide to 21st Century Corporate Citizenship: How your Company Can Win the Battle for Reputation and Impact. Emerald Publishing Limited, 2017. ISBN 9781786356789.

A: Kotler, P., and Lee, N. (2005) Corporate social responsibility: doing the most good for your company and your cause. Hoboken. John Wiley & Sons. ISBN 0-471-47611-0.

A: Murray, A., Haynes, K., and Dillard, J. (2014). Corporate Social Responsibility: A Research Handbook. London. Routledge. ISBN 978-0-415-781718.

A: Porter, M.E., and Kramer, M.R. (2006). Strategy & Society. The Link Between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, December, 1-13.

Requirements to the exam -
Last update: Charvátová Dagmar Ing. Ph.D. (14.09.2023)

1. Active participation in lectures and seminars, credit test

2. Elaboration and presentation of a seminar work in a group of 2-3 students + oral exam

Syllabus -
Last update: Charvátová Dagmar Ing. Ph.D. (14.09.2023)

1. To define the CSR concept specification: theoretical background, business ethics, governance, and reputation.

2. To specify the CSR areas and define Corporate Citizenship, Corporate Community Investment, Corporate

Philanthropy, Corporate Responsibility.

3. To characterize the position of NGOs in the society and the role of stakeholders in CSR, to describe

differences between NGOs abroad, and in the CR, the position of interest groups like customers, government and

state administration, and media.

4. The methodology of the CSR strategy in the firm preparation according to the business branch and character of

the firm - research, prioritizing, the firms' goals connection, benefits.

5. To integrate strategic CSR in the firm - the CSR areas of the firm's functioning, the CSR, and stakeholders

(shareholders, employees, and others).

6. To describe a relationship between the CSR and the firm's performance: the CSR impact on the firm's long-term

economic stability and performance, reputation, and values.

7. To identify the CSR relation to the environment, occupational health, and safety (OSHA), and quality


8. The CSR management and certification - the system and models of the CSR management, integration, the CSR

strategy, communication of the CSR, methods of measuring and benchmarking of the CSR projects, quality

management in the CSR areas through the certification as ISO or EMAS.

9. Reporting and standards of reporting (Corporate Sustainable Development or CSR reports).

10.To characterize business and NGO joint projects: forms of cooperation, joint project management, risk

management, and communication.

11.Case studies of successful and unsuccessful partnership from the CR and abroad. Cross-cultural differences.

12.To specify employee involvement in developing the CSR strategy and doing CSR projects.

13.The CSR integration into HRM: how can CSR projects aim at the development of soft skills, the influence of CSR

activities on retention and work motivation.

14.Case studies about CSR projects connecting business with an NGO.

Course completion requirements -
Last update: Charvátová Dagmar Ing. Ph.D. (14.09.2023)

1. Active participation in lectures and seminars, credit test

2. Elaboration and presentation of a seminar work in a group of 2-3 students + oral exam

Teaching methods
Activity Credits Hours
Obhajoba individuálního projektu 0.1 4
Účast na přednáškách 1 28
Příprava na přednášky, semináře, laboratoře, exkurzi nebo praxi 1.4 38
Práce na individuálním projektu 1 28
Příprava na zkoušku a její absolvování 1.5 42
Účast na seminářích 1 28
6 / 6 168 / 168