SubjectsSubjects(version: 953)
Course, academic year 2023/2024
Valorisation, Commercialisation and Entrepreneurship - AM105020
Title: Valorisation, Commercialisation and Entrepreneurship
Guaranteed by: Department of Inorganic Technology (105)
Faculty: Faculty of Chemical Technology
Actual: from 2019
Semester: summer
Points: summer s.:3
E-Credits: summer s.:3
Examination process: summer s.:
Hours per week, examination: summer s.:2/1, C+Ex [HT]
Capacity: unlimited / unlimited (unknown)
Min. number of students: unlimited
State of the course: taught
Language: English
Teaching methods: full-time
Teaching methods: full-time
Note: course can be enrolled in outside the study plan
enabled for web enrollment
Guarantor: Preuss Karel doc. PhDr. CSc.
Sedlářová Ivona Ing. Ph.D.
Interchangeability : S105010
The aim of the theme is to inform students about the most important topics in carrying business and manage the companies dealing with new knowledge, on the boundary among science and industrial practice - namely spin-off companies. It contains also the primary information concerning management as a whole, its system, theory and methods.
Last update: Sedlářová Ivona (20.02.2018)

A:EBERT, R. J.; GRIFFIN, R. W. Business Essentials. 8th ed., New York : Prentice Hall, 2010. 336 s., ISBN 978-0137053490.

A:FANNIN, R. A. Startup Asia: Top Strategies for Cashing in on Asia's Innovation Boom. Singapore : John Wiley & Sons (Asia), 2011. 256 s., ISBN 978-0470829905.

A:MIAN, S. A. Science and Technology Based Regional Entrepreneurship: Global Experience in Policy and Program Development. Cheltenham : Edward Elgar Pub., 2011. 488 s., ISBN 978-1847203908.

R:COOKE, P.; ASHEIM, B.; BOSCHMA, R.; MARTIN, R.; SCHWARTZ, D.; T-DTLING, F. Handbook of Regional Innovation and Growth. Cheltenham : Edward Elgar Pub., 2011. 648 s., ISBN 978-1848444171.

R:ROBBINS, S. P.; COULTER, M. Management. 10th ed., Englewood Cliffs : Prentice-Hall, 2008. 592 p., ISBN 978-0-13-209071-1.

R:WEBER, L. Don't Let 'em Treat You Like a Girl: A Woman's Guide to Leadership Success. 3rd ed., North Charleston : RidgeRunner Publishing, 2011. 199 s., ISBN 978-1-59109-981-9.

Last update: Sedlářová Ivona (20.02.2018)
Requirements to the exam

Exam based upon personal discussion.

Last update: Sedlářová Ivona (15.02.2018)

1. Management - basic issues, function and structure; manager and his position, levels. Management and entrepreneurship. Management history overview.

2. Innovation and its implementation - specific issues in industrial implementation of newly developed methods, technologies and products. Specific needs in development, marketing, production, financing and selling.

3. Main processes in management: planning - its use and importance, planning process, structure of the plans. How to establish and maintain plans, effectiveness of planning, planning, probability and fortuity.

4. Main processes in management: organization - structures in organization and architecture of organizations, impact of organization, flexible issues, working place, description of work, factors influencing work flow.

5. Main processes in management: motivation - system of motivation and stimulation, how to motivate people, self-motivation, psychology of motivation, social base of motivation.

6. Main processes in management: decision making - processes of decision making, issues of decision making, risk and uncertainty, models and methods of decision making.

7. Main processes in management: checking and control - aim and structure of the checking and control, weak points of controlling, criteria and their setting, modern methods.

8. Main processes in management: communication - partners in communication, coding. Information in management - value of information, information as a competitive advantage. Managerial information systems - principles, utilization, decision making support, expert systems, loss of information, feedback, forms of communication, internal and external communication.

9. Leadership - leadership as an ability to lead people, as a specific form of management. Positive and negative tactics. How to deal with specific people. Ladies in management.

10. International management - specific issues, working in international companies, how to deal with cultural diversity, differences in customs, team management in international milieu. Team work - group and team, main team positions, team development, effectiveness of teamwork. How to prepare, manage and use the meetings.

11. New enterprise creation and development. Financial prerequisites and financing of the new


12. Profile and manager‘s personality - basic competencies of managers, general principles and style of manager’s work, responsibility, attitude of manager towards his employees, time management, priorities, prevention of collapse. Organization’s identity - components, image and its change. Corporate culture / sources, surrounding, ethics. How to change the corporate culture.

13. Strategic management - strategy, its aim and importance. How to develop a strategy. Strategic concepts utilization. Strategy evaluation. System of strategic management.

Last update: Sedlářová Ivona (20.02.2018)
Entry requirements

Sound command of English

Last update: Sedlářová Ivona (20.02.2018)
Course completion requirements

Exam based upon personal discussion.

Last update: Sedlářová Ivona (20.02.2018)
Teaching methods
Activity Credits Hours
Konzultace s vyučujícími 0.2 6
Obhajoba individuálního projektu 0.1 2
Účast na přednáškách 1.5 42
Příprava na přednášky, semináře, laboratoře, exkurzi nebo praxi 0.5 14
Práce na individuálním projektu 0.7 20
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