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The focus of the course in both interpretation and discussions with doctoral students will be devoted to clarifying the current view of the concept, content and importance of strategic and innovation management, with emphasis on the business segment, and the penetration of these approaches into the nonprofit sector and public administration. Subsequently, new approaches will be indicated and discussed, which are caused by current socio-economic trends (crisis manifestations of the world economy, globalization shifts, digitization, environmental protection, etc.).
Last update: Švecová Lenka (13.12.2020)
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The condition for successful completion of the course is the elaboration of a seminar paper, which will take the form of an article with the aim of connecting individual theories or approaches to each other. The second part is the student's ability to moderate a professional discussion on a selected topic, always on a given theory, approach, concept. Last update: Švecová Lenka (13.12.2020)
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Freeman, R. E.: Strategic Management, Cambridge University Press, 2010, ISBN: 0521151740 The Oxford Handbook of Innovation Management, Oxford University Press, 2015, ISBN 9780198746492. Dodgson, Mark, David M. Gann, and Nelson Phillips, eds. The Oxford handbook of innovation management. OUP Oxford, 2013. Tidd, J., Bessant, J. R.: Strategic Innovation Management, John Wiley & Sons, New York 2014, ISBN1 9781118457238 Cooper, B.: Managing for Innovation: Why „modern management techniques fall:“ Moves the Needle IX/2018, in: https://www.movestheneedle.com/all-blog/2015/12/17/the-fallacy-of-modern-management-when-it-comes-to-innovation-management Hamel: G.: The Why, What, and How of Management Innovation, Harvard Business Review, II/2006, in: https://hbr.org/2006/02/the-why-what-and-how-of-management-innovation Ansoff, H. Igor, et al. Implanting strategic management. Springer, 2018. Wheelen, Thomas L., et al. Strategic management and business policy. Boston, MA: pearson, 2017. Westland, J. Christopher. Global innovation management. Macmillan International Higher Education, 2016. Gibbons, Robert S., and John Roberts, eds. The handbook of organizational economics. Princeton University Press, 2013. Articles from journals, for example The Strategic Management Journal: in: https://onlinelibrary.wiley.com/journal/10970266 Actual/current text from:
Last update: Švecová Lenka (13.12.2020)
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1. Historical overview: development of opinions on strategic management, innovation management, or also on competitive advantage, presentation of the views of A. Schumpeter, T. & J.A. Bati, F. Valenty, M. Porter, P. Druckera, J. E Stiglitze, C.K. Prahalada, R.S. Kaplana and D.P. Norton, G. Hamel and others 2. Current view on the role of strategic management (competitiveness), innovation management in OECD structures, WEF (World Economic Forum), EU 3. Megatrends in the development of the world economy and their influence on strategic and innovation management - shifts in globalization, the onset of digitization, generational changes, sustainable development 4. Statistics focused on innovation (OECD, Eurostat, CZSO), approaches to evaluating the strategic and innovation position of national economies. 5. Concept, content and meaning: strategic management, including competitiveness, development potential of companies, innovation management, including the link to knowledge management, change management, or and improvement, talent management 6. Contemporary approaches of strategic management: classical, vers. simple (close to shared vision management) 7. Generetic strategies, Porter's concept, Blue Ocean Strategy 8. MBO vs. problem-based strategic planning 9. Business Lean Canvas Model, Lean Start-up 10. Reengineering Vs. TQM 11. Contemporary approaches of innovation management: applying the influence of agility, leanness, customer involvement) 12. Matrix of innovation needs, open innovation, reverse innovation, "Remember the Future." 13. Design Thinking and its applications 14. Problems of application of strategic and innovative plans in company practice: BSC, KPI, early warning systems Last update: Švecová Lenka (13.12.2020)
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