SubjectsSubjects(version: 965)
Course, academic year 2021/2022
  
Design and Brand Management - B501023
Title: Design a brand management
Guaranteed by: Department of Economics and Management (837)
Faculty: Central University Departments of UCT Prague
Actual: from 2021 to 2021
Semester: both
Points: 3
E-Credits: 3
Examination process:
Hours per week, examination: 2/0, Ex [HT]
Capacity: winter:30 / unknown (unknown)
summer:unknown / unknown (unknown)
Min. number of students: unlimited
State of the course: taught
Language: Czech
Teaching methods: full-time
Level:  
Note: course can be enrolled in outside the study plan
enabled for web enrollment
you can enroll for the course in winter and in summer semester
Guarantor: Štěpánek Petr Ing. arch.Ing. Ph.D.
Classification: Economics > Economy
Interchangeability : AB501023
Examination dates   Schedule   
Annotation - Czech
Předmět se zabývá řízením a budováním značek, tvorbou korporátní identity a některými aspekty řízení kreativních projektů především v oblasti designu. Absolvent kurzu získá přehled ve specifické části marketingu a managementu. Bude schopen být kvalifikovaným partnerem pro dodavatele kreativních služeb, agentur nebo znalosti použít při vlastním podnikání, budování start-up firem apod. Nepochybně se zvýší i jeho kompetence spotřebitele.
Last update: Botek Marek (22.01.2020)
Course completion requirements -

Seminární práce na individuálně zadané téma a její obhajoba (Zk.)

Last update: Botek Marek (21.01.2020)
Literature -

R: Olins, W.: Corporate Identity. Thames & Hudson 1989.

R: Olins, W.: On Brand. Thames & Hudson 2004.

A: Wheeler, A.: Designing Brand Identity: An Essential Guide for the Whole Branding Team.

Last update: Botek Marek (21.01.2020)
Syllabus -

1. Positioning. Brand management as a marketing tool.

2. Branding - communication tools.

3. Corporate identity a corporate design

4. Brand management, strategy of brand management..

5. Value of brands.

6. Case studies - economic, social, environmental aspects of the design communication.

7. Visual aspects, codification and implementation, design of manuals.

8. Brand management and social networks.

9. Design as tool of competitiveness. Role of design in Industry 4.0.

10. Design implementation, trends, technology.

11. Social responsibility of designers.

12. Tradition and innovation in design, redesign, styling.

13. Typography and design.

14. Copyright in creative industries.

Last update: Botek Marek (21.01.2020)
 
VŠCHT Praha