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Last update: Kubová Petra Ing. (02.01.2018)
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Last update: Kubová Petra Ing. (02.01.2018)
Students will be able to: Identify direct and indirect competition of the chemical product Describe the tools of marketing mix of chemical products Identify target segments of the industrial markets |
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Last update: Kubová Petra Ing. (02.01.2018)
R:Grosová S.,Marketing.Principy, postupy, metody,VŠCHT Praha,Praha,2005,8070805056 R:Lošťáková H.,B-to-B marketing,Professional Publishing, Praha,2005,8086419940 A:Morris M.,Business-to-Business Marketing.A Strategic Approach,Sage,London 2001,0803959648 |
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Last update: Kubová Petra Ing. (02.01.2018)
http://uem.vscht.cz/marketing_chemie |
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Last update: Kubová Petra Ing. (02.01.2018)
1. The role of marketing in organisations.Marketing Concept. 2. Marketing environment - consumers, competition, intermediaries, macroenvironment. 3. Consumer behaviour. 4. Industrial(Business)markets buying behaviour. 5. Market segmentation. Targeting. 6. Product positioning. Quality, packaging, services. 7. Product development and testing. 8. Pricing. 9. Distribution channels for chemical products. 10. Marketing communication. Public relations 11. Customer relationship management. 12. Personal selling. 13. Market Intelligence and Marketing Research for chemical products. 14. Market Research |
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Last update: Kubová Petra Ing. (02.01.2018)
no |