Balanced Scorecard - M501044
Title: Balanced Scorecard
Guaranteed by: Department of Economics and Management (837)
Actual: from 2020
Semester: summer
Points: summer s.:6
E-Credits: summer s.:6
Examination process: summer s.:
Hours per week, examination: summer s.:2/2 C+Ex [hours/week]
Capacity: unlimited / unlimited (unknown)
Min. number of students: unlimited
Language: Czech
Teaching methods: full-time
For type: Master's (post-Bachelor)
Note: course can be enrolled in outside the study plan
enabled for web enrollment
Guarantor: Vacík Emil prof. Ing. Ph. D.
Examination dates   
Annotation -
Last update: Švecová Lenka doc. Ing. Ph.D. (09.02.2021)
Student is able to gain required knowledge for use of Balanced Scorecard methodology by strategy implementation in enterprises and in non-profit sector. Part of implementation forms adoption of organization´s performance indicators which are used by development planning and results evaluation in holistic attitude. Further student copes with analytic evaluation of gained information, use them in decisive-making processes and assign jobs for teams arranging for strategy implementation in organizations’ internal processes. Student applies gained knowledge by separate elaboration of an implementation project on the background of real enterprise.
Literature -
Last update: Švecová Lenka doc. Ing. Ph.D. (09.02.2021)

1. FOTR, J., VACÍK, E., ŠPAČEK, M., SOUČEK, I., Úspěšná realizace strategie a strategického plánu, 2017, Praha, Grada Publishing, ISBN 978-80-271-0434-5

2. KAPLAN, R., - NORTON, D.: Balanced Scorecard. Praha, Management Press, 2000, ISBN 80-7261-124-0

3. KAPLAN, R., - NORTON, D.: Strategy Maps. Boston, Harvard Business School Publishing, 2004, ISBN 1-59139-134-2

4. KAPLAN, R., - NORTON, D.: The Execution Premium. Boston, Harvard Business School Publishing, 2001, ISBN 978-1-4221-2116-0

5. HORVÁTH & PARTNERS: Balanced Scorecard v praxi, 1. vydání. Praha, Profess Consulting s.r.o., 2002, ISBN 80-7259-018-9

6.ŠAŠEK, P., VACÍK, E.: Rozšíření využití metodiky Balanced Scorecard v řízení výkonnosti organizací veřejné správy, ZČU v Plzni, 2011, ISBN 978-80-261-0078-2

Requirements to the exam -
Last update: Švecová Lenka doc. Ing. Ph.D. (09.02.2021)

Condition for winning the credit is separate project elaboration and its acceptation. The sense of the project is proving the right application of gained theoretical knowledge into practice. Student elaborates his project on the background of chosen real organization.

Description of the topic is "Business plan implementation based on the Balanced Scorecard methodology":

  • Formulation of strategic outcomes from the strategic plan;
  • Short-term setting and determination of profile strategies within the planning period;
  • Performance indicators transformation into partial Balanced Scorecard perspectives;
  • Link between performance management policy and organization´s processes;
  • Strategic actions deduction;
  • Strategy maps completing.

After refusal it is possible to carry out once a revision of the project.

The exam can be performed only after previous winning a credit. The exam is as combined, the first part forms written test consisting of 5 questions containing the theory of the subject gone through the lessons. Second part of the exam is oral discussion concerning the topics of Balanced Scorecard and its right application into practice.

Syllabus -
Last update: Švecová Lenka doc. Ing. Ph.D. (09.02.2021)

1. Introduction into the subject, determination of strategy formulation to strategy implementation transformation

2. Strategy implementation, strategy work up process into necessary components for effective strategy implementation

3. Balanced Scorecard, model´s substance, historical aspects, current form of the model

4. Balanced Scorecard principles, perspectives, indicators, goals

5. Strategic maps, their substance and content

6. Financial perspective, relation to other perspectives

7. Customer perspective, relation to other perspectives

8. Internal process perspective, relation to other perspectives

9. Internal potential perspective, relation to other perspectives

10. Profile strategies (low-cost strategy, strategy of best product, customization strategy, Lock-in strategy

11. Balanced Scorecard implementation into organization´s development plans

12. Strategic maps, construction, Story of Strategy

13. Balanced Scorecard in organization´s management

14. Use of Balanced Scorecard in non-profit organizations and public sector