SubjectsSubjects(version: 948)
Course, academic year 2023/2024
  
Business English I - N834038
Title: Business English I
Guaranteed by: Department of Languages (834)
Faculty: Central University Departments of UCT Prague
Actual: from 2019
Semester: winter
Points: winter s.:1
E-Credits: winter s.:1
Examination process: winter s.:
Hours per week, examination: winter s.:0/2, C [HT]
Capacity: unknown / unknown (unknown)
Min. number of students: unlimited
Language: Czech
Teaching methods: full-time
Teaching methods: full-time
Level:  
For type:  
Note: course can be enrolled in outside the study plan
enabled for web enrollment
Guarantor: Holanová Petra Mgr.
Examination dates   Schedule   
Annotation -
Last update: Holanová Petra Mgr. (28.06.2016)
The subject is drawn up to improve vocabulary and grammar connected with company life. The topics of the subject include corporate culture, leadership skills, chairing a meeting, presenting at meetings, submitting tenders, sales reports, making a sales pitch. The aim of the subject is to achieve B2/C1 level according to CERF ( Common European Reference Framework).
Aim of the course -
Last update: Holanová Petra Mgr. (28.06.2016)

Students will be able to

• solve model business and relational situations at place of work using all acquired language skills

• hold and evaluate a meeting

• present information from charts and text

• write an internal message, proposal and sales report

Literature -
Last update: Holanová Petra Mgr. (28.06.2016)

R: Brook-Hart G.,Business Benchmark Advanced, Cambridge University Press,2007, 9780521672955

A: Mascull B.,Business Vocabulary in Use Intermediate,Cambridge University Press,2002, 0521775299

A: Murphy R.,English Grammar in Use,Cambridge University Press,2004, 0521537622

Learning resources -
Last update: Novotná Jana PhDr. (08.09.2016)

Materials prepared and/or recommended by the teacher.

Syllabus -
Last update: Holanová Petra Mgr. (28.06.2016)

1. Corporate culture; Phrasal verbs; Relative clauses

2. Leaders and managers; Leadership skills, Types of management; As / like

3. Internal messages (memo, email, note, notice); Abbreviations; Future simple/ future continuous

4. Holding and evaluating meetings; Key phrases for chairs; Summary of action points

5. Customer relationship management; Customer-supplier relationships

6. Competitive advantage; Pricing; Submitting tenders; Speaking hypothetically

7. A proposal; Email requesting a proposal; Linking words and phrases 1; Compound nouns; Passive forms

8. Presenting at meetings; Presenting information from charts and text; Embedded questions

9. The effectiveness of advertising; Types of advertising; Adverbs

10. Advertising and the Internet; Internet sales; Report on advertisers and target audiences; Linking words 2

11. Sales reports; Sales activities; Synonyms for increase and decrease; Present perfect simple/continuous

12. Making a sales pitch; Cold-calling; Breaking into a new market; Cleft sentences

13. General revision

14. Final test

Registration requirements -
Last update: Holanová Petra Mgr. (28.06.2016)

Knowledge at B2 level of CERF ( Common European Reference Framework).

Teaching methods
Activity Credits Hours
Účast na seminářích 1 28
1 / 1 28 / 28
Coursework assessment
Form Significance
Regular attendance 70
Continuous assessment of study performance and course -credit tests 30

 
VŠCHT Praha