Credit: processing of partial assignments within the framework of lectures, active participation in seminars, processing of a research assignment within the prescribed scope.

Exam: point evaluation of credit activities + exam in the form of an essay

R: Mastering Strategic Management – Open Textbook Library. Dostupné z https://open.umn.edu/opentextbooks/textbooks/mastering-strategic-management

A: DAVID, F. R. Strategic Management. New Jersey, Prentice Hall, 2011.

A: GRANT, R. M., Contemporary Strategic Analysis. Chichester, 2013.

A: HITT, M., IRELAND, R., HOSKINSSON, R. Strategic Management, South-Western Cengage Learning, Canada, 2011.

A: PEARCE, J., ROBINSON, R. Strategic Management, 4. Edition, Irwin Inc., 1991.

A: SPULBER, D. Economics and Management of Competitive Strategy, Wold Scientific, 2009.

Zápočet: zpracování dílčích úkolů v rámci přednášek, aktivní účast na seminářích, zpracování výzkumného úkolu v předepsaném rozsahu.

Zkouška: bodové ohodnocení aktivit zápočtu + zkouška formou eseje

1. Introduction to strategic management

2. The concept of strategy as a position

3. Strategy as a plan

4. Analysis of the external environment

5. Analysis of the internal environment

6. Strategy Alignment

7. Management in a crisis

8. Implementation of the strategy in practice

9. Semi-globalization

10. Diversification

11. Organizational structure of the company

12. Ethical management

13. Innovation management and change management

14. Behavioral strategic management