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As an indispensable competence and embodiment of the 21st century learning and life skills” (Watanabe-Crockett, “The Critical 21st Century Skills”), business networking is traditionally defined as “the creation and use of personal contacts for one’s own benefit or for the benefit of the group” (Jenkins 65) and a “deliberate and discretionary process of creating, cultivating, and capitalising on trust-based, mutually beneficial relationships for individual and organisational success” (Baber et al. 22).
Consequently, successful business networkers are traditionally defined as proficient communicators, always ready to educate others about their “business and hopefully turn them into customers” (Ward, “What is Business Networking”). Focusing on the practical communicative needs of the students, the aim of the course is to acquire and systematically develop language skills and strategies of effective and appropriate business communication, interaction and behaviour in typical networking situations (creation and management of a network of business contacts with people who might help with extension and development of business opportunities) through language analysis, role-plays and functional language training, teamwork, and individual feedback. Last update: Štefl Martin (10.12.2021)
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Písemný test, dílčí písemné testy, docházka, aktivní účast v hodině. Last update: Botek Marek (20.01.2020)
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R: Baber, A., Waymon, L. Make your contacts count: networking know-how for business and career success. New York: American Management Association, 2007. ISBN: 978-0-8144-7402-0. R: Lederman, M. T. The 11 laws of likability: relationship networking - because people do business with people they like New York: American Management Association, 2012. ISBN: 978-0-8144-1638-9. A: Grayso, C., Baldwin, D. Leadership networking: connect, collaborate, create. Greensbro: Center for Creative Leadership, 2007. ISBN 978-1-882197-97-2. A: Barrett, B., Sharma, P. Networking in English. London: Macmillan, 2010. ISBN: 978-0-230-73248-3 Last update: Štefl Martin (20.09.2020)
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1. Introduction to networking, basic concepts 2. Question formation (rhetorical, open and closed) 3. Language of interviews, basic interview strategies 4. Intonation & vocal clarity 5. Self-marketing and branding, business etiquette 6. Language of social media, effective electronic communication (email, Facebook, LinkedIn) 7. Mid-term revision, common mistakes. 8. Language and strategies of suggestion, explanation and persuasion 9. Negotiations, feedbacks and summaries 10. Formal vs. informal language for social/business interaction, diplomatic and idiomatic language 11. Presentation skills in English 1: from public speeches to business small talk& elevator pitch strategy 12. Presentation skills in English 2: from public speeches to business small talk& elevator pitch strategy 13. The essentials of intercultural awareness 14. Final test Last update: Botek Marek (20.01.2020)
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| Teaching methods | ||||
| Activity | Credits | Hours | ||
| Konzultace s vyučujícími | 0.4 | 10 | ||
| Obhajoba individuálního projektu | 0.6 | 18 | ||
| Příprava na zkoušku a její absolvování | 1 | 28 | ||
| Účast na seminářích | 1 | 28 | ||
| 3 / 3 | 84 / 84 | |||