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Pass: tests from a prescribed book, active participation in seminars (eg in the form of a test from a case study), an essay of 1,500 words on a given topic Poslední úprava: Scholleová Hana (09.11.2023)
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R: Mastering Strategic Management – Open Textbook Library. Dostupné z https://open.umn.edu/opentextbooks/textbooks/mastering-strategic-management A: DAVID, F. R. Strategic Management. New Jersey, Prentice Hall, 2011. A: GRANT, R. M., Contemporary Strategic Analysis. Chichester, 2013. A: HITT, M., IRELAND, R., HOSKINSSON, R. Strategic Management, South-Western Cengage Learning, Canada, 2011. A: PEARCE, J., ROBINSON, R. Strategic Management, 4. Edition, Irwin Inc., 1991. A: SPULBER, D. Economics and Management of Competitive Strategy, Wold Scientific, 2009. Poslední úprava: Švecová Lenka (08.02.2021)
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Zkouška formou eseje - písemná s odbornou diskuzí. Poslední úprava: Scholleová Hana (09.11.2023)
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1. Introduction to strategic management 2. The concept of strategy as a position 3. Strategy as a plan 4. Analysis of the external environment 5. Analysis of the internal environment 6. Strategy Alignment 7. Management in a crisis 8. Implementation of the strategy in practice 9. Semi-globalization 10. Diversification 11. Organizational structure of the company 12. Ethical management 13. Innovation management and change management 14. Behavioral strategic management Poslední úprava: Švecová Lenka (05.08.2022)
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