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1. Aktivní účast na přednáškách a seminářích, zápočtový test

2. Vypracování a prezentace seminární práce ve skupině 2-3 studentů + ústní zkouška

1. To define the CSR concept specification: theoretical background, business ethics, governance, and reputation.

2. To specify the CSR areas and define Corporate Citizenship, Corporate Community Investment, Corporate

Philanthropy, Corporate Responsibility.

3. To characterize the position of NGOs in the society and the role of stakeholders in CSR, to describe

differences between NGOs abroad, and in the CR, the position of interest groups like customers, government and

state administration, and media.

4. The methodology of the CSR strategy in the firm preparation according to the business branch and character of

the firm - research, prioritizing, the firms' goals connection, benefits.

5. To integrate strategic CSR in the firm - the CSR areas of the firm's functioning, the CSR, and stakeholders

(shareholders, employees, and others).

6. To describe a relationship between the CSR and the firm's performance: the CSR impact on the firm's long-term

economic stability and performance, reputation, and values.

7. To identify the CSR relation to the environment, occupational health, and safety (OSHA), and quality

management.

8. The CSR management and certification - the system and models of the CSR management, integration, the CSR

strategy, communication of the CSR, methods of measuring and benchmarking of the CSR projects, quality

management in the CSR areas through the certification as ISO or EMAS.

9. Reporting and standards of reporting (Corporate Sustainable Development or CSR reports).

10.To characterize business and NGO joint projects: forms of cooperation, joint project management, risk

management, and communication.

11.Case studies of successful and unsuccessful partnership from the CR and abroad. Cross-cultural differences.

12.To specify employee involvement in developing the CSR strategy and doing CSR projects.

13.The CSR integration into HRM: how can CSR projects aim at the development of soft skills, the influence of CSR

activities on retention and work motivation.

14.Case studies about CSR projects connecting business with an NGO.

1. Active participation in lectures and seminars, credit test

2. Elaboration and presentation of a seminar work in a group of 2-3 students + oral exam