SubjectsSubjects(version: 949)
Course, academic year 2023/2024
Startup Essentials - CZV837059
Title: Startup Essentials
Guaranteed by: Department of Economics and Management (837)
Faculty: Central University Departments of UCT Prague
Actual: from 2023
Semester: both
Points: 0
E-Credits: 0
Examination process:
Hours per week, examination: 0/2, other [HT]
Extent per academic year: 60 [hours]
Capacity: winter:unknown / unlimited (30)
summer:unknown / unknown (30)
Min. number of students: 5
Language: Czech
Teaching methods: full-time
Teaching methods: full-time
For type: Lifelong learning programme - Interest-oriented
Note: you can enroll for the course in winter and in summer semester
Guarantor: Švecová Lenka doc. Ing. Ph.D.
Kačín Radovan Ing.
Annotation -
Last update: Krátká Jana Ing. Ph.D. (04.10.2023)
The course is aimed at students interested in creating their own business, students interested in social innovation and the role of corporate innovators (intrapreneurs). The course is suitable for those who want to gain a first insight into how to create a new business and for those who want to deepen their entrepreneurial skills. During the course, students will gain insight into user research, finding the product-market fit, creating a business model and making a first pitch to investors. Students will gain exposure to experts and other student teams. The best teams will have the opportunity to develop their idea in an international incubator.
Aim of the course -
Last update: Krátká Jana Ing. Ph.D. (04.10.2023)

Students will receive an international certificate to communicate their knowledge and skills.

The learning process is a combination of self-study (online courses), online meetings with other teams and experts, face-to-face or online teamwork.

The course is taught in English, improving professional language skills will be an added benefit of the course.

Syllabus -
Last update: Krátká Jana Ing. Ph.D. (04.10.2023)

1. Forming teams

2. Lean Startup

3. User research

4. Using insights from user research, idea development

5. User testing

6. Business model

7. Pitch preparation

8. Final presentation (pitches)


OSTERWALDER, Alexander, PIGNEUR, Yves: Business Model Generation, Wiley, 2010

BLANK, Steve, DORF, Bob: Startup Owner’s Manual, Wiley, 2020

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