PředmětyPředměty(verze: 887)
Předmět, akademický rok 2020/2021
Corporate Social Responsibility - AB501073
Anglický název: Corporate Social Responsibility
Zajišťuje: Ústav ekonomiky a managementu (837)
Platnost: od 2020
Semestr: letní
Body: letní s.:6
E-Kredity: letní s.:6
Způsob provedení zkoušky: letní s.:
Rozsah, examinace: letní s.:2/2 Z+Zk [hodiny/týden]
Počet míst: neomezen / neomezen (neurčen)
Minimální obsazenost: neomezen
Jazyk výuky: angličtina
Způsob výuky: prezenční
Pro druh: navazující magisterské
Poznámka: předmět je možno zapsat mimo plán
povolen pro zápis po webu
Garant: Dvořáková Zuzana prof. Ing. CSc.
Literatura - angličtina
Poslední úprava: Dvořáková Zuzana prof. Ing. CSc. (09.02.2021)


Armstrong, M., and Taylor, S. (2014). Armstrong´s Handbook of Human Resource Management Practice. [cit. 2020-02-09]. 13th ed. Kogan Page. Chapter 9 Corporate Social Responsibility. Retrieved from

Caroll, A.B. (2016). Carroll´s pyramid of CSR: taking another look. International Journal of Corporate Social Responsibility, 1(3), 8 p.

Jimenez, G.C., and Pulos, E. Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy. SUNY Fashion Institute of Technology. Open Suny Textbooks 2016. [cit. 2020-02-12]. Retrieved from .

Porter, M.E., and Kramer, M.R. (2006). Strategy & Society. The Link Between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, December, 1-13.


Murray, A., Haynes, K., and Dillard, J. (2014). Corporate Social Responsibility: A Research Handbook. London. Routledge. 978-0-415-781718.

Kotler, P., and Lee, N. (2005) Corporate social responsibility: doing the most good for your company and your cause. Hoboken. John Wiley & Sons. 0-471-47611-0.

Sylabus - angličtina
Poslední úprava: Dvořáková Zuzana prof. Ing. CSc. (09.02.2021)

1. To define the CSR concept specification: theoretical background, business ethics, governance, and reputation.

2. To specify the CSR areas and define Corporate Citizenship, Corporate Community Investment, Corporate

Philanthropy, Corporate Responsibility.

3. To characterize the position of NGOs in the society and the role of stakeholders in CSR, to describe

differences between NGOs abroad, and in the CR, the position of interest groups like customers, government and

state administration, and media.

4. The methodology of the CSR strategy in the firm preparation according to the business branch and character of

the firm - research, prioritizing, the firms' goals connection, benefits.

5. To integrate strategic CSR in the firm - the CSR areas of the firm's functioning, the CSR, and stakeholders

(shareholders, employees, and others).

6. To describe a relationship between the CSR and the firm's performance: the CSR impact on the firm's long-term

economic stability and performance, reputation, and values.

7. To identify the CSR relation to the environment, occupational health, and safety (OSHA), and quality


8. The CSR management and certification - the system and models of the CSR management, integration, the CSR

strategy, communication of the CSR, methods of measuring and benchmarking of the CSR projects, quality

management in the CSR areas through the certification as ISO or EMAS.

9. Reporting and standards of reporting (Corporate Sustainable Development or CSR reports).

10.To characterize business and NGO joint projects: forms of cooperation, joint project management, risk

management, and communication.

11.Case studies of successful and unsuccessful partnership from the CR and abroad. Cross-cultural differences.

12.To specify employee involvement in developing the CSR strategy and doing CSR projects.

13.The CSR integration into HRM: how can CSR projects aim at the development of soft skills, the influence of CSR

activities on retention and work motivation.

14.Case studies about CSR projects connecting business with an NGO.

Podmínky zakončení předmětu - angličtina
Poslední úprava: Dvořáková Zuzana prof. Ing. CSc. (09.02.2021)

Credit: Team seminar work and its presentation (30 points)

Exam: Written-test consisted of 10 multiple-choice questions (max. 3 points), six open questions (max. 5 points), a total of 70 points.