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Design and Brand Management - AB501023

Title:	Design and Brand Management
Guaranteed by:	Department of Economics and Management (837)
Faculty:	Central University Departments of UCT Prague
Actual:	from 2021 to 2024
Semester:	both
Points:	3
E-Credits:	3
Examination process:
Hours per week, examination:	2/0, Ex [HT]
Capacity:	winter:unknown / unknown (unknown) summer:unknown / unknown (unknown)
Min. number of students:	unlimited
Qualifications:
State of the course:	taught
Language:	English
Teaching methods:	full-time
Level:
Note:	course can be enrolled in outside the study plan enabled for web enrollment you can enroll for the course in winter and in summer semester

Guarantor:	Štěpánek Petr Ing. arch.Ing. Ph.D.
Is interchangeable with:	B501023

Course completion requirements -

Seminární práce na individuálně zadané téma a její obhajoba (Zk.)

Last update: Botek Marek (20.01.2020)

Literature

R: Olins, W.: Corporate Identity. Thames & Hudson 1989.

R: Olins, W.: On Brand. Thames & Hudson 2004.

A: Wheeler, A.: Designing Brand Identity: An Essential Guide for the Whole Branding Team.

Last update: Botek Marek (20.01.2020)

Syllabus

1. Positioning. Brand management as a marketing tool.

2. Branding - communication tools.

3. Corporate identity a corporate design

4. Brand management, strategy of brand management..

5. Value of brands.

6. Case studies - economic, social, environmental aspects of the design communication.

7. Visual aspects, codification and implementation, design of manuals.

8. Brand management and social networks.

9. Design as tool of competitiveness. Role of design in Industry 4.0.

10. Design implementation, trends, technology.

11. Social responsibility of designers.

12. Tradition and innovation in design, redesign, styling.

13. Typography and design.

14. Copyright in creative industries.

Last update: Botek Marek (20.01.2020)