SubjectsSubjects(version: 902)
Course, academic year 2021/2022
Strategic Management - AM501013
Title: Strategic Management
Guaranteed by: Department of Economics and Management (837)
Actual: from 2020
Semester: winter
Points: winter s.:6
E-Credits: winter s.:6
Examination process: winter s.:
Hours per week, examination: winter s.:2/2 [hours/week]
Capacity: unknown / unknown (unknown)
Min. number of students: unlimited
Language: English
Teaching methods: full-time
For type: Master's (post-Bachelor)
Note: course can be enrolled in outside the study plan
enabled for web enrollment
Guarantor: Vacík Emil prof. Ing. Ph.D.
Interchangeability : M501013
This subject contains the following additional online materials
Last update: Švecová Lenka doc. Ing. Ph.D. (08.02.2021)

R: Mastering Strategic Management – Open Textbook Library. Dostupné z

A: DAVID, F. R. Strategic Management. New Jersey, Prentice Hall, 2011.

A: GRANT, R. M., Contemporary Strategic Analysis. Chichester, 2013.

A: HITT, M., IRELAND, R., HOSKINSSON, R. Strategic Management, South-Western Cengage Learning, Canada, 2011.

A: PEARCE, J., ROBINSON, R. Strategic Management, 4. Edition, Irwin Inc., 1991.

A: SPULBER, D. Economics and Management of Competitive Strategy, Wold Scientific, 2009.

Requirements to the exam - Czech
Last update: Švecová Lenka doc. Ing. Ph.D. (08.02.2021)

Zápočet: testy z předepsané knihy, aktivní účast na seminářích (např. formou testu z případové studie), esej v rozsahu 1.500 slov na zadané téma

Zkouška: bodové ohodnocení aktivit zápočtu + zkouška formou eseje

Last update: Švecová Lenka doc. Ing. Ph.D. (05.08.2022)

1. Introduction to strategic management

2. The concept of strategy as a position

3. Strategy as a plan

4. Analysis of the external environment

5. Analysis of the internal environment

6. Strategy Alignment

7. Management in a crisis

8. Implementation of the strategy in practice

9. Semi-globalization

10. Diversification

11. Organizational structure of the company

12. Ethical management

13. Innovation management and change management

14. Behavioral strategic management

Course completion requirements
Last update: Švecová Lenka doc. Ing. Ph.D. (08.02.2021)

Pass: tests from a prescribed book, active participation in seminars (eg in the form of a test from a case study), an essay of 1,500 words on a given topic

Exam: point evaluation of credit activities + exam in the form of an essay