SubjectsSubjects(version: 887)
Course, academic year 2020/2021
Strategic Management - AM501013
Title: Strategic Management
Guaranteed by: Department of Economics and Management (837)
Actual: from 2020
Semester: winter
Points: winter s.:6
E-Credits: winter s.:6
Examination process: winter s.:
Hours per week, examination: winter s.:2/2 C+Ex [hours/week]
Capacity: unknown / unknown (unknown)
Min. number of students: unlimited
Language: English
Teaching methods: full-time
For type: Master's (post-Bachelor)
Note: course can be enrolled in outside the study plan
enabled for web enrollment
Guarantor: Vacík Emil prof. Ing. Ph. D.
Interchangeability : M501013
Last update: Švecová Lenka doc. Ing. Ph.D. (08.02.2021)

R: Mastering Strategic Management – Open Textbook Library. Dostupné z

A: DAVID, F. R. Strategic Management. New Jersey, Prentice Hall, 2011.

A: GRANT, R. M., Contemporary Strategic Analysis. Chichester, 2013.

A: HITT, M., IRELAND, R., HOSKINSSON, R. Strategic Management, South-Western Cengage Learning, Canada, 2011.

A: PEARCE, J., ROBINSON, R. Strategic Management, 4. Edition, Irwin Inc., 1991.

A: SPULBER, D. Economics and Management of Competitive Strategy, Wold Scientific, 2009.

Requirements to the exam - Czech
Last update: Švecová Lenka doc. Ing. Ph.D. (08.02.2021)

Zápočet: testy z předepsané knihy, aktivní účast na seminářích (např. formou testu z případové studie), esej v rozsahu 1.500 slov na zadané téma

Zkouška: bodové ohodnocení aktivit zápočtu + zkouška formou eseje

Last update: Švecová Lenka doc. Ing. Ph.D. (08.02.2021)

1. Management in entrepreneurship – Industry 4.0 philosophy. The content of the Strategic management. Strategic management model.

2. Types of strategies used in strategic planning.

3. Strategy formulation. Mission statement, Vision statement, Strategic goals.

4. Entrepreneurial environment analysis. External environment – strategic management in globalization processes.

5. Entrepreneurial environment analysis. Internal environment. Contemporary access of the performance measurement.

6. Strategic analysis. Risk analysis. Scenario approach and response in strategy design.

7. Strategic plan construction.

8. Strategy implementation. Planning activities.

9. Investment strategies. Growth possibilities of entrepreneurial subjects.

10. Soft skills used in performance growth. The role of human capital in strategy implementation.

11. Communication during strategy implementation. Models for the support of the strategy implementation. Balanced Scorecard.

12. Strategy evaluation. strategic processes.

13. Strategic management in non-profit organizations.

14. Crisis management. Termination of entrepreneurial activities in organization.

Course completion requirements
Last update: Švecová Lenka doc. Ing. Ph.D. (08.02.2021)

Pass: tests from a prescribed book, active participation in seminars (eg in the form of a test from a case study), an essay of 1,500 words on a given topic

Exam: point evaluation of credit activities + exam in the form of an essay