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Last update: Kutnohorská Olga Ing. Ph.D. (02.09.2013)
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Last update: Kutnohorská Olga Ing. Ph.D. (02.09.2013)
Students will be able to: Identify direct and indirect competition of the chemical product Describe the tools of marketing mix of chemical products Identify target segments of the industrial markets |
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Last update: TAJ437 (24.09.2013)
R:Grosová S.,Marketing.Principy, postupy, metody,VŠCHT Praha,Praha,2005,8070805056 R:Lošťáková H.,B-to-B marketing,Professional Publishing, Praha,2005,8086419940 A:Morris M.,Business-to-Business Marketing.A Strategic Approach,Sage,London 2001,0803959648 |
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Last update: TAJ437 (24.09.2013)
http://uem.vscht.cz/marketing_chemie |
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Last update: TAJ437 (24.09.2013)
1. The role of marketing in organisations.Marketing Concept. 2. Marketing environment - consumers, competition, intermediaries, macroenvironment. 3. Consumer behaviour. 4. Industrial(Business)markets buying behaviour. 5. Market segmentation. Targeting. 6. Product positioning. Quality, packaging, services. 7. Product development and testing. 8. Pricing. 9. Distribution channels for chemical products. 10. Marketing communication. Public relations 11. Customer relationship management. 12. Personal selling. 13. Market Intelligence and Marketing Research for chemical products. 14. Market Research |
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Last update: TAJ437 (24.09.2013)
no |
Teaching methods | ||||
Activity | Credits | Hours | ||
Konzultace s vyučujícími | 0.2 | 6 | ||
Účast na přednáškách | 1 | 28 | ||
Příprava na přednášky, semináře, laboratoře, exkurzi nebo praxi | 1 | 28 | ||
Příprava na zkoušku a její absolvování | 0.8 | 22 | ||
3 / 3 | 84 / 84 |
Coursework assessment | |
Form | Significance |
Regular attendance | 30 |
Examination test | 70 |