|
|
|
||
|
Pass: tests from a prescribed book, active participation in seminars (eg in the form of a test from a case study), an essay of 1,500 words on a given topic Last update: Scholleová Hana (09.11.2023)
|
|
||
|
R: Mastering Strategic Management – Open Textbook Library. Dostupné z https://open.umn.edu/opentextbooks/textbooks/mastering-strategic-management A: DAVID, F. R. Strategic Management. New Jersey, Prentice Hall, 2011. A: GRANT, R. M., Contemporary Strategic Analysis. Chichester, 2013. A: HITT, M., IRELAND, R., HOSKINSSON, R. Strategic Management, South-Western Cengage Learning, Canada, 2011. A: PEARCE, J., ROBINSON, R. Strategic Management, 4. Edition, Irwin Inc., 1991. A: SPULBER, D. Economics and Management of Competitive Strategy, Wold Scientific, 2009. Last update: Švecová Lenka (08.02.2021)
|
|
||
|
Exam in the form on an essay - with discussion. Last update: Scholleová Hana (09.11.2023)
|
|
||
|
1. Introduction to strategic management 2. The concept of strategy as a position 3. Strategy as a plan 4. Analysis of the external environment 5. Analysis of the internal environment 6. Strategy Alignment 7. Management in a crisis 8. Implementation of the strategy in practice 9. Semi-globalization 10. Diversification 11. Organizational structure of the company 12. Ethical management 13. Innovation management and change management 14. Behavioral strategic management Last update: Švecová Lenka (05.08.2022)
|
| Teaching methods | ||||
| Activity | Credits | Hours | ||
| Obhajoba individuálního projektu | 0.1 | 2 | ||
| Účast na přednáškách | 1 | 28 | ||
| Příprava na přednášky, semináře, laboratoře, exkurzi nebo praxi | 1.5 | 42 | ||
| Práce na individuálním projektu | 1.4 | 40 | ||
| Příprava na zkoušku a její absolvování | 1 | 28 | ||
| Účast na seminářích | 1 | 28 | ||
| 6 / 6 | 168 / 168 | |||