"The course provides an overview of approaches currently used to build startups as well as those used for the development of new products and services within companies. It focuses on generally useful practices (e.g., Lean Startup approaches, Human Centered Design) applicable to multiple industries and types of ventures. Entrepreneurship is very much a hands-on activity, so participants will work in teams during the course. They will progressively identify potential opportunities, identify user needs and problems to solve, develop possible solutions and identify a business model. As these activities are time-consuming, the course requires teamwork outside of class time. At the same time, this will be adapted to the real-time constraints at the end of the semester.

Forming teams

Tools to support teamwork

Entrepreneurial thinking and action

Lean startup

User research

Getting insights from research and developing ideas

User testing

Business model

Preparation of presentation

Final presentations

Attendance at class sessions (a prerequisite for success; however, non-attendance at a single meeting can be made up)

Teamwork (from identification of potential opportunities to user interviews to final presentation)