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Poslední úprava: Švecová Lenka doc. Ing. Ph.D. (13.05.2022)
R: SCHILLING, M. A., & SHANKAR, R. Strategic management of technological innovation. McGraw-Hill Education. 2019. A: TIDD J., BESSANT J. R. Managing Innovation: Integrating Technological, Market and Organizational Change. 2013. A: SILVERSTEIN, D., SAMUEL, P., DECARLO, N. The innovator's toolkit. 50+ techniques for predictable and sustainable organic growth. Hoboken, John Wiley. 2012. A: DAVILA, T., EPSTEIN, M. J., SHELTON, R. How to become innovative. Amazon. 2013. A: GOFFIN, K, MITCHELL, R. Innovation Management: Effective Strategy and Implementation. 3rd ed. 2017. A: TROTT, P. Innovation Management and New Product Development. 6th ed. Pearson. 2017. |
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Poslední úprava: Švecová Lenka doc. Ing. Ph.D. (08.02.2021)
Zápočet: online testy z článků, literatury a dalších výstupů k tématu, aktivita na cvičeních, reflexe Zkouška: výsledek simulační hry (30 %), průběžné test (20 %), zkouška formou eseje (50 %) |
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Poslední úprava: Švecová Lenka doc. Ing. Ph.D. (08.02.2021)
1. Competitiveness – concept of competitiveness, world economy, OECD and EU view 2. Change management – approaches (Kotter's model, Lewin's models, Kubler-Ross' model etc.) 3. Knowledge management – knowledge as a capital, intra-entrepreneurship 4. Innovation – concept, typology 5. Innovation activities and clusters 6. Innovation cycles and trends 7. Intellectual property and its protection - industrial rights, other forms of protection 8. Business innovation strategy 9. Innovation process – sequenced vs. integrated innovation process management 10. Economic aspects of innovation 11. Methods and techniques for innovation management - Creativity and methods for creativity development 12. Methods and techniques for innovation management - Methods and techniques for finding causes; for identification of customer needs, for evaluation of ideas 13. Controlling and audit of innovation activities, post audits of innovation projects 14. Evaluation of innovation
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Poslední úprava: Švecová Lenka doc. Ing. Ph.D. (08.02.2021)
Zápočet: online testy z článků, literatury a dalších výstupů k tématu, aktivita na cvičeních, reflexe Zkouška: výsledek simulační hry (30 %), průběžné test (20 %), zkouška formou eseje (50 %) |