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Business English 1b is designed to prepare students to use English in present and future work situations. Students will develop English skills with a focus on business contexts and environments, and they will learn lexis that is used regularly in the world of international business and impacts intercultural communication. The course will help practice and enrich communication skills, encourage students to use word partnerships, a wide variety of grammar functions in different modes, read texts critically, and widen their experience. The topics include brand management, business travel, and meeting management, etc. Language functions focus on planning arrangements, chairing a meeting/debate, requesting, and complaining.
Knowledge will be transferred through speaking practice, fortifying exercises role-plays as well as listening and reading comprehension, case studies, and short pieces of business-oriented writing.
Course objectives
Students will be able to:
• Develop skills to deal with people in everyday business situations
• Increase their knowledge of key business concepts worldwide
• Write and read business agendas, e-mails, memos, minutes, and reports
• Expand vocabulary related to general business situations
• Develop confidence to deal with people and basic issues in the business world
• Express business concepts by reformulating them in their own words while summarising
• Identify differences and similarities between doing business in Europe and in other countries
• Develop an understanding of how culture impacts everyday dealings in the business environment.
Poslední úprava: Hřebačková Monika (15.01.2021)
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a course portfolio Poslední úprava: Hřebačková Monika (15.01.2021)
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Primary literature Cotton, D., Falvey, D., Kent, S. Market Leader, Intermediate, 3rd. Ed. (Pearson) Class handouts Secondary literature Emmerson, Paul. Business Vocabulary Builder (MacMillan). Emmerson, Paul. Business Grammar Builder, 2nd Ed. (MacMillan). Simon, Sweeney. English for Business Communication. (Cambridge University Press). Dooley, Jenny; Evans, Virginia. Grammarway 3 (Express Publishing). https://tsufacultyoflaw.files.wordpress.com/2016/08/grammarway3-withanswers1.pdf Desmond, A. Gilling. The Essential Handbook For Business Writing. (Greenlink Consulting) https://www.academia.edu/31717020/The_Essential_Handbook_For_Business_Writing Poslední úprava: Hřebačková Monika (15.01.2021)
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Assessment details The Course Portfolio consists of two main sections: a) tasks completed throughout the semester based on teacher’s instructions, and b) a short test. a) Tasks completed throughout the semester include: 1) An individual presentation based on the coursebook. 2) A team presentation, “Presenting the results of any Case study”, based on the coursebook. 3) Action minutes 4) A student-created business vocabulary patterns in complex business-oriented sentences. b) a short test Poslední úprava: Hřebačková Monika (15.01.2021)
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1. Course overview, business people 2. The Business World 3. Products, markets, and marketing 4. Brands 5. Reading bank: Brand loyalty, Word formation 6. Taking part in meetings 7. Meetings: Listening practice, taking minutes 8. Roleplay 9. Case Study: Hudson Corporation, building a brand 10. Case study writing task 11. Business travel services, retaining key clients 12. Reading bank: Financial Times article, text analysis 13. Writing task: A summary 14. Revision
Poslední úprava: Hřebačková Monika (15.01.2021)
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| Zátěž studenta | ||||
| Činnost | Kredity | Hodiny | ||
| Obhajoba individuálního projektu | 0.1 | 2 | ||
| Příprava na přednášky, semináře, laboratoře, exkurzi nebo praxi | 1 | 28 | ||
| Práce na individuálním projektu | 0.9 | 26 | ||
| Účast na seminářích | 1 | 28 | ||
| 3 / 3 | 84 / 84 | |||